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How To Start A Small Printing Business: A Beginner’s Guide 2025

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Are you dreaming of being your own boss, turning your creativity into income, and launching a business with minimal upfront investment? If so, starting a small printing business in 2025 might be the perfect opportunity for you.

Thanks to the rise of Print on Demand (POD) technology, it's now easier than ever to build a profitable business from home—without needing inventory, expensive equipment, or a warehouse. Whether you're a designer, tarot reader, game developer, or simply someone with a passion for personalized products, the print-on-demand model gives you the tools to start small and scale fast.

At QP Market Network (QPMN), we specialize in empowering creative entrepreneurs to launch and grow their own print businesses. From custom card decks like tarot, oracle, and affirmation cards to jigsaw puzzles, dice, t-shirts, and more, we offer a wide range of unique products with no minimum order quantities, global fulfillment, and eCommerce integrations with platforms like Shopify, Etsy, and WooCommerce.

In this comprehensive guide, we’ll walk you through everything you need to know to start a small printing business—from choosing your niche and designing your products to launching your store and making your first sale. Whether you're starting from scratch or looking to expand your existing creative side hustle, this article is your roadmap to building a brand that lasts.

Let’s dive in and turn your passion into a thriving print-on-demand business.

What is a Small Printing Business?

A small printing business is a venture that produces and sells customized printed products—ranging from apparel and accessories to cards, games, and home decor. Unlike traditional printing companies that require large-scale equipment and inventory, today’s small printing businesses often operate entirely online and leverage print-on-demand (POD) services to fulfill customer orders.

Want to learn more about print on demand? Check out our print on demand page.

With print-on-demand, you don’t need to hold stock, buy expensive machines, or handle shipping logistics. Instead, when a customer places an order, a third-party provider like QPMN prints and ships the item directly to them. This model allows you to focus on designing, marketing, and growing your brand—without the overhead of traditional manufacturing.

Here’s how a modern small printing business typically works:

  •  You create a product (e.g., a custom tarot card deck or affirmation cards) using a POD Design Tool like QPMN’s free design platform.
  •  Customers personalize or purchase your product via your online store.
  •  QPMN handles printing, packaging, and global delivery.
  •  You earn profit on every sale—with no upfront inventory costs.

This business model is ideal for:

  • Creatives and illustrators
  • Indie game designers
  • Etsy and Shopify sellers
  • Coaches and spiritual entrepreneurs (e.g., those selling tarot or oracle cards)
  • Hobbyists looking to monetize their designs

In the next section, we’ll explore why the print-on-demand model is a smart choice—especially if you’re starting a small printing business in 2025.

large industrial printer

Why Choose Print on Demand with QPMN

When launching a small printing business, your choice of fulfillment partner can make or break your success. While there are many platforms for print-on-demand, QPMN stands out as a powerful choice—particularly for entrepreneurs looking to sell custom card decks, and other uniquely creative products.

Here’s why QPMN is the preferred platform for small printing businesses:

  1. No Minimum Order Quantity (MOQ)

Unlike traditional printing models, QPMN allows you to order even a single personalized unit without any upfront inventory. This makes it ideal for testing new product ideas without financial risk.

  1. Diverse Product Catalog

QPMN offers a wide range of customizable items beyond the standard t-shirts and mugs. You can create:

  • Custom tarot, oracle, and affirmation cards
  • Board game components like dice, poker chips, and tuck boxes
  • Personalized jigsaw puzzles
  • Apparel, mugs, tote bags, and more

Explore the full QPMN product catalog to see what fits your brand.

  1. E-commerce Integrations

Connect your QPMN dashboard directly with platforms like Shopify, Etsy, and WooCommerce. Products are automatically synced, and orders are fulfilled without manual intervention.

  1. Free Design Tools

No design experience? No problem. The POD Design Tool makes it easy to upload artwork, duplicate designs across products, and even utilize AI to customize your creations.

  1. Global Fulfillment and Fast Shipping

QPMN’s global fulfillment network ensures your products reach customers efficiently—whether you’re shipping locally or internationally. You can scale your business without worrying about warehousing or logistics.

  1. Bulk Discounts with FlexiBulk

With FlexiBulk, you can combine multiple designs into a single order and receive bulk discounts starting from just two units. This helps maximize profit margins while keeping operations lean.

Choosing QPMN means more than accessing a POD platform—it’s about partnering with a team that supports small creators, values quality, and helps you grow your printing business with confidence.

Ready to Launch Your Printing Business?

Create and sell custom card decks, puzzles, apparel, and more with QPMN’s all-in-one print-on-demand platform.

Man reviewing a document on a clipboard in front of a professional printer in an office setting.

Step-by-Step: How to Start Your Small Printing Business

Starting a small printing business today is more accessible than ever—thanks to the rise of streamlined platforms, eCommerce integrations, and user-friendly design tools. If you're ready to turn your creative ideas into a sustainable business, follow these core steps to get started the right way.

1. Choose Your Niche

A successful printing business begins with a clear niche. Instead of trying to compete in saturated markets like generic t-shirts, focus on a specific product category or audience. For example:

Choosing a niche not only helps you stand out but also makes branding and marketing more focused and effective.

2. Define Your Product Line

Once your niche is clear, decide what products you'll offer. Will you start with one hero product or launch a collection? Consider factors like:

  • Your design capabilities
  • Your audience preferences
  • Seasonal opportunities
  • Potential profit margins

Don’t forget to explore product variations—such as finish types, card sizes, or packaging options—to add value and appeal.

3. Design Your Products

Design is where your creative vision comes to life. Whether you're an experienced designer or a beginner, today's tools make it easy. Use a product design tool that allows you to:

  • Upload artwork or photos
  • Add text layers and design elements
  • Preview mockups from multiple angles
  • Duplicate designs quickly across different formats

This step is also where you may want to consider ordering a sample to ensure the final item reflects the quality you want your brand to represent.

4. Set Up Your Online Store

You don’t need to be a web developer to launch a professional online store. Platforms like Shopify, Etsy, and WooCommerce make it simple to sell print-on-demand products with built-in tools for product listings, checkout, and customer management.

Choose the platform that aligns best with your business goals:

  • Etsy for handmade or spiritual niches
  • Shopify for brand control and scaling
  • WooCommerce for WordPress-based businesses

Make sure your product pages include clear descriptions, high-quality images, and transparent pricing and shipping details.

If you would prefer to go straight into designing and selling products and want to skip the hassle of building a website from scratch you can consider our free E-Shop Snapshop Lite

5. Connect to a Print-on-Demand Platform

Once your store is live, connect it to a POD provider that supports your product types and offers reliable fulfillment. Look for features like:

  • No minimum order requirement
  • Global shipping
  • Integration with your chosen eCommerce platform
  • A wide product catalog aligned with your niche

This connection ensures that when a customer places an order, it's automatically processed, printed, and shipped—saving you time and inventory headaches.

6. Launch and Promote Your Business

A great product won’t sell itself. Once your store is ready, launch it with a simple marketing strategy:

  • Share your story on social media
  • Reach out to niche communities
  • Run a limited-time offer or giveaway
  • Start a content marketing campaign around your niche (e.g., “How to use affirmation cards for daily mindset shifts”)

Focus on building trust and providing value. The more aligned your brand is with your audience, the stronger your growth will be.

Graphic design workspace with a laptop displaying design software, an Epson printer printing a color wheel, and a desk calendar with colored pencils.

Tools & Resources to Get Started

Starting a small printing business isn’t just about having great ideas—it’s about having the right tools to bring those ideas to life efficiently. Fortunately, many of the resources you need are easily accessible, even if you're working from home or just getting started.

Here are some essential tools and resources to help you launch, run, and grow your print-on-demand business.

1. Product Design Software

Your designs are the heart of your business. Whether you’re creating custom card decks, puzzles, or apparel, you’ll need intuitive design tools to create product-ready files.

Look for software that offers:

  • Drag-and-drop functionality
  • Support for layered designs
  • High-resolution output (300 DPI)
  • 3D product previews or mockups

Online design tools integrated into POD platforms can streamline the process, especially those that offer image duplication, template-based editing or Autofill.

2. Templates & Layout Guides

Using templates ensures your designs fit the exact dimensions of the products you're customizing. This is especially important for items like:

  • Playing cards (e.g., poker, tarot, mini cards)
  • Jigsaw puzzles
  • Boxes and tuck packaging

Many POD platforms offer downloadable card templates and layout guides. These help reduce production errors and ensure your designs look professional when printed.

3. Ecommerce Integrations

To automate your order flow and reduce manual work, use a POD platform that integrates directly with your online store. Popular integrations include:

  • Shopify – Ideal for full brand control and scaling
  • Etsy – Great for handmade, spiritual, or niche markets
  • WooCommerce – Perfect for WordPress users

Once integrated, orders placed on your store are automatically sent for fulfillment—saving you time and allowing you to focus on marketing and customer service.

4. Sample Ordering & Product Testing

Before launching a product to the public, always order a sample. This gives you the chance to:

  • Check print quality
  • Review color accuracy
  • Test packaging and delivery times
  • Capture your own product photos

Sampling also helps you write better product descriptions and build trust with your customers.

5. Marketing & Content Tools

Once your business is live, visibility becomes your priority. Here are a few tools to help:

  • Canva or Adobe Express – For marketing graphics and social media posts
  • Google Trends – To research product demand and seasonal spikes
  • Email marketing platforms – Like MailerLite or ConvertKit to build a subscriber list
  • SEO tools – Such as Ubersuggest or Ahrefs to optimize your site content and blog posts

Marketing doesn’t have to be expensive. With the right tools and a consistent strategy, even solo creators can grow organically through content, email, and social media.

6. Help & Support Resources

Running a business solo doesn’t mean doing it alone. Use available support materials such as:

  • FAQs and knowledge bases from your POD provider
  • Community forums or Discord groups for creators
  • Step-by-step guides for store setup, integration, and product design
Conceptual illustration of startup costs for a printing business, featuring a balance scale labeled 'Potential Profits,' a clipboard listing startup and ongoing costs, a printer, and a stack of coins.

Cost Breakdown: What It Takes to Start a Printing Business

One of the biggest advantages of starting a print-on-demand business is the low barrier to entry. Unlike traditional printing operations that require expensive equipment, large inventories, and warehouse space, modern POD businesses are lean, scalable, and affordable to launch.

That said, there are still some startup and operational costs to consider. Before going into the breakdown, it should be mentioned that it is entirely possible to complete the entire process using your own time and skills resulting in zero costs. 

 Below is a breakdown of the typical expenses you can expect.

1. Design & Branding Costs

Expense Table
Expense Estimated Cost
Logo design (DIY or freelance) $0 – $100
Product design tools (free or premium) $0 – $30/month
Templates & mockups $0 – $50

If you’re a designer, you may already have the tools you need. If not, free tools like Canva or built-in POD design platforms can help you get started.

2. Sample Products

While ordering a sample isn’t mandatory, it’s highly recommended. It allows you to experience the final product firsthand, assess its quality, and understand the entire process—from ordering to delivery. Plus, you’ll have a physical copy you can use for giveaways, photography, or product demos.

Expense Table
Expense Estimated Cost
Sample product (e.g. card deck, puzzle) $15 – $50 each
Shipping $5 – $20 (varies by region and speed)

Some platforms offer discounted sample orders, which can help you test multiple products without overspending.

Send us a message for a discounted sample order. 

3. Ecommerce Platform Fees

If you're selling online, you’ll need to host your store on a platform. Common options include:

Platform Table
Platform Monthly Fee
Shopify $39/month (basic plan)
Etsy Free to start + listing & transaction fees
WooCommerce Free plugin, but hosting costs ~$10–$25/month

Each platform has its pros and cons. Etsy is an online marketplace with a built-in audience actively searching for unique and handmade products, making it easier to gain initial visibility. In contrast, Shopify and WooCommerce allow you to create fully customizable websites where you have complete control over branding, customer experience, and marketing. A smart strategy is to leverage both—use Etsy to tap into existing traffic and your own website to build a long-term, independent brand.

4. POD Platform Usage

Most print-on-demand platforms are free to use, charging you only when an order is placed. However, you’ll need to account for:

Expense Table
Expense Estimated Cost
Product base cost Varies by item (e.g. $8–$40)
Fulfillment & packaging Usually included
Shipping Billed per order or passed to customer

Keep in mind that your profit comes from the margin between what you charge and the base + shipping cost.

5. Marketing & Launch Budget

You don’t have to spend a fortune to promote your business—especially early on. But a small marketing budget can help accelerate growth.

Expense Table
Expense Estimated Cost
Social media ads $50 – $200 (optional)
Email marketing tools Free – $20/month
Domain name & branding ~$15/year

We’ll dive deeper into marketing strategies below, including tips on how to generate organic traffic without spending a dime.

Total Estimated Startup Cost (Lean Approach)

Category Table
Category Estimated Range
Product Samples $30 – $100
Ecommerce Setup $0 – $40/month
Marketing Tools $0 – $50/month
Branding & Design $0 – $100
Total Startup Range $50 – $250 to launch

The beauty of the print-on-demand model is that most of these costs are flexible and scalable. You can start lean, test ideas, and reinvest profits as your business grows—without ever holding inventory or managing shipping logistics.

Printing press producing sheets with social media icons, surrounded by floating blue and white digital symbols.

How to Market Your Printing Business (Even on a Budget)

You’ve chosen your niche, created your products, and launched your online store—now it’s time to get customers. Marketing doesn’t have to be expensive to be effective. With the right strategies and tools, you can generate traffic, build a community, and start making sales without a big ad budget.

Here are the most effective ways to market your print-on-demand business in 2025:

1. Build an Audience on Social Media

Choose 1–2 platforms where your target audience spends time. For example:

  • Instagram and Pinterest work well for visual products like cards, puzzles, and apparel
  • TikTok is ideal for behind-the-scenes content and storytelling
  • Facebook groups can help you connect with niche communities (e.g., tarot readers, game designers)

Share valuable content consistently:

  • Product photos and mockups
  • Behind-the-scenes videos of your design process
  • Customer testimonials
  • Tips and educational content related to your niche (e.g., how to use oracle cards, or how puzzles support mindfulness)

Use relevant hashtags, engage with your followers, and participate in conversations to build trust and visibility.

Don’t limit your social media efforts to just one platform. Cross-share your content and actively join groups, communities, or forums related to your niche to expand your reach and drive more traffic to your channels.

2. Leverage Email Marketing

Start collecting email addresses early—even before your official launch. Offer a freebie or discount in exchange for signing up. Use email to:

  • Announce new products
  • Share exclusive offers
  • Educate subscribers about your niche
  • Build long-term customer loyalty

Tools like MailerLite, ConvertKit, or Klaviyo are great for beginners and offer automation features to nurture leads.

Email marketing is one of the most cost-effective ways to reach and engage your audience. Start building your email list by offering incentives like discount codes, free downloads, or giveaways to encourage sign-ups.

3. Optimize Your Product Listings for SEO

Whether you’re selling on Shopify, Etsy, or another platform, organic search is a powerful traffic source. Make sure your product listings include:

  • Clear, keyword-rich titles (e.g., “Custom Affirmation Card Deck for Entrepreneurs”)
  • Detailed descriptions that highlight features and benefits
  • Tags and attributes relevant to your audience
  • High-quality images and mockups

Content is king—and it will always be a cornerstone of effective SEO. However, not just any content will do. Start by researching relevant keywords using free tools like Google Keyword Planner. Then, develop content topics around those keywords and plan multiple related pieces to build topical authority. Be sure to internally link your content to guide visitors through your site and boost your search engine rankings.

4. Collaborate with Micro-Influencers

Partnering with small influencers in your niche can be more effective (and affordable) than running ads. Look for:

  • Tarot readers or coaches for card decks
  • Puzzle or game reviewers for hobbies and family-friendly products
  • Spiritual or wellness creators for affirmation decks

Offer free samples in exchange for honest reviews, unboxings, or feature posts. These collaborations can boost credibility and drive targeted traffic to your store.

5. Join Communities and Forums

Be active in spaces where your potential customers already hang out. These could include:

  • Reddit communities (e.g., r/tarot, r/boardgames)
  • Facebook groups for creators or niche hobbies
  • Discord servers for designers or game makers

Always take the time to read and follow the posting rules of any community or group you join. These spaces are often overlooked, but they’re incredibly valuable—and free—opportunities to connect with your target audience. Your ideal customers are already gathering there to discuss, share, and seek advice, making these communities a gold mine for authentic engagement and organic growth.

6. Run a Launch Giveaway or Early-Bird Offer

Create buzz by offering a giveaway or discount for your first customers. This can help you:

  • Build your email list
  • Get early customer feedback
  • Generate user-generated content

Make sure to keep it simple: offer a free product or discount code in exchange for follows, shares, or email signups.

7. Reinvest in Paid Ads (When Profitable)

Once you start getting traction, consider testing small ad campaigns:

  • Run retargeting ads to people who visited your site but didn’t purchase
  • Use lookalike audiences based on your email list or past buyers
  • Promote seasonal items or bestsellers with limited-time offers

Start small—$5 to $10 per day—and track conversions closely. Focus on scaling what works.

Marketing your printing business is about creating connection, trust, and visibility. When you focus on a clear niche, offer real value, and show up consistently, growth becomes a natural outcome—even without a big budget.

Conclusion: Start Small, Grow Smart

Building a small printing business in 2025 doesn’t require a warehouse, printing press, or massive startup budget. Thanks to modern print-on-demand platforms and eCommerce tools, anyone with a creative idea and a clear niche can launch a professional brand from home.

Whether you’re designing tarot decks, affirmation cards, puzzles, or custom game pieces, the opportunity lies in creating something meaningful for a specific audience—and delivering it with quality and consistency.

Action Plan to Launch Your Printing Business

  1. Choose your niche – Focus on a theme, audience, or product category that aligns with your interests and has clear demand.
  2. Design your products – Use templates, design tools, and your creativity to develop high-quality, print-ready designs.
  3. Set up your store – Pick an eCommerce platform (Shopify, Etsy, or WooCommerce) and connect it to a POD provider.
  4. Order samples – Test your products for quality assurance and gather assets for marketing.
  5. Promote your launch – Start with organic marketing through social media, email, and community engagement.
  6. Refine and scale – Use early feedback, track your bestsellers, and gradually expand your product offerings.

The most important thing? Start. You can refine your branding, improve your product line, and build your audience over time—but none of that can happen without taking the first step.

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