Ordinary is boring, people seek differentiation through adding individuality.
E-Commerce has recently been coined into “me-Commerce”. This trend is even more obvious in these few years.
Customization is in every facet of the online and retail world. it has largely become a trend for people to express themselves.
In this article, we will be discussing why you should start offering product customization services and how it takes your business to the next level.
Customized products Attract More Customers
According to some market research of customization, the data shows us that the popularity of product customization is on the rise, which has made the online shopping experience intriguing for the customers.
Survey stresses that more than 30% consumers want the ability to customize their products, and the number is increasing with Millennials. More than half of the online shoppers (53%) will see those brands that offer product customization as a valuable service. Nearly half of them (45%) are more likely to shop from a store that offers customized recommendations.
The more involved consumers are in the creation of the product, the more connected they will be with the brand.
Customers are more likely to complete the journey through the buying process if your service makes customers feel themselves to be linked to the products they create.
Customization is a big sales booster to your business, some companies have experienced an increase in conversion rates by up to 200%.
Custom-made Option Elevates Profit Margin
Customers are willing to pay about 20% more for customized products that allows you to apply a price premium to your product offerings.
There’s a holdback for companies when they consider adding product customization to their offering – which may require some investment for setup.
Customized Products Increase Brand Loyalty
Having customization for your product allows your business to offer what customers want.
By providing what they wish to have and meeting an individual’s unique needs, they will be more likely to become your regular customers. They will love to stick with your brand and come back for more.
Can’t deny the fact that big data provides that ultimately customized shopping experience for each of their unique customers.
Offering customization service is like having infinite options and that is definitely the best way to make the products relevant to the individual consumer.
Know your Customers Better with offering Customized Products
Having customization for your business helps understand what your customers want, and your business diversifies its offering with the evolution of consumers’ needs.
Also a method to find out the attractive incentives for customers to make a purchase. Even look into reaching new markets.
In conclusion, This is essential for you to do market forecasts to project trends in your target market. Even look into reaching new markets with minimal tweaks to your business model.
Better Ranking with Print-on-Demand Trend
Offering customized products on your website is a great way to solidify your online presence for print-on-demand business.
Of course, it gives customers the ability to create their own products, which incentivizes shoppers to come to your website.
That increases web traffic and make your store be a better choice than traditional stores, or even other online shops.
As your web traffic increases, your SEO rankings on related product searches begin to soar.
In other words, this helps to raise the brand visibility of your business. Also, it drives more and more traffic to your site. Generating higher revenue and increasing customer loyalty.
Add customized products to your eShop
New Unique Selling Point
Indeed, offering customization provides tremendous opportunity, it boosts sales and brings a high rate of ROI.
Want to enable customers to customize a product specific to their exact tastes without incurring more overhead costs?
No Stock Cost
Install QPMN plugin now to provide delightful user experience to your customers! A leading e-Commerce platform which has easy integration with any existing e-Commerce platform.
In a nutshell, once your store is connected with QPMN, all the fulfillment of your orders will be handled by us. That helps to reduce the overhead costs of warehouse space/inventory.
100% Retail Price Control Right
QPMN provides free templates and elements for users to add on their design. You may even be able to set a higher price for the products. The builder provides detailed product information such as specs, color and product previews.
If you do not have an online shop, click here to create your store by following a few simple steps.